Try Notion
Eugene Zvedenyuk
I help businesses grow, increase their sales and launch new products using digital marketing tools.
👨‍💻 Work experience
Head of Marketing
Portobello (Oct 2020 — Apr 2021)
Portobello is the leading supplier and manufacturer of business gifts in the Russian Federation
— Development of a marketing strategy. Developing a digital transformation strategy
— Creating the structure of the marketing department: people, team, outsourcing, contractors
— Automation of communication and business processes of interaction with clients
— Creation of business processes of the marketing department, development of regulations, control of implementation at all stages
— Coordination of the work of the department's employees (marketers, PR, SMM, copywriters, designers, etc.)
— Implementation of analytics and reporting in all major areas. Defining and regularly reporting business metrics
— Improving website usability
— Ensuring operational interaction with internal and external departments, contractors, suppliers. Organization of interaction between all parties to the process
— Organization and participation in marketing events with clients (online and offline)
— Control of payment, closing documents, reconciliation (within the department's workflow)
— Сlient marketing: $4.4 million orders were shipped under the loyalty program in first 4 months, +14% monthly increase in program participants. The Black Friday promotion brought orders for $27 500 with $223 marketing costs
— Building funnels and launching advertising campaigns. Attracting new partners: CPL = $13, CPO = $109, AOV = $1180
— Launched direct-to-consumer (DTC) sales of a retail product. Determined the budget, created marketing personas, developed and implemented the plan of marketing activities
— Social media: organic reach increased by 75%, the number of clicks on the link in the profile increased by 10 times, views of stories increased by 8.7 times, the number of comments increased by 4 times. The number of requests from clients increased by 6 times
— Email marketing: a 2-fold increase in the number of unique email openings, 3.5 times more clicks, 6.5 times more cart additions
Media publications
Chief Marketing Officer
TYLER — custom mosaics created by robots (May 2018 — August 2020)
TYLER is a tech startup that produces mosaics for finishing work from any image or photograph using industrial robots.
— Brand management, responsibility for the image, tone of voice of the brand among competitors, partners (distributors, networks, etc.), the end consumer
— In-depth analysis of the competitive field, assessment of risks and prospects for the coming year. Analysis of production capabilities
— Development of recommendations for optimizing the company's product range and pricing policy, sales channels
— Management of the company's offer in various regions (Russia, CIS, USA) for various customer group
— Synchronization of departments and people. Building and systematizing business processes
— Development of distribution channels. Participation in all strategic negotiations of the company. Preparing offers for investors
— Approval of the selection of research, creative, advertising and other third-party organizations to carry out the necessary work
— Writing technical specifications, interacting with developers: setting deadlines, making changes, monitoring execution
— Methodological support of the sales process. Writing and implementing training programs and tools for the sales department. Implementation of incentive programs for distributors
— Launched a pilot project with the Moscow Metro. The "Books in the Metro" stand was installed at Pushkinskaya station in the city center
— Launch of a joint project and creation of an interactive zone in the Leroy Merlin flagship store
— Negotiations on the finishing of four cafes in the new Skoltech campus
— Developed a marketing strategy and a complete package of marketing materials. Launched advertising campaigns that give a positive ROMI
— The sales funnel and the customer journey have been worked out. Received more than 400 warm potential customers from digital for the first 5 months of active advertising at a lead price of less than 200 rubles in the interior design niche
Media publications
Chief Executive Officer
EyeMedia Digital Marketing Agency (February 2012 — May 2018)
EyeMedia is a small digital marketing agency operating in the Russian, US and UAE markets. Among the clients: Lipton, Sony, McDonald’s, VDNH, Ministry of Tourism of Cuba, Budweiser, Jagermeister and others. The main area of work: the development of technically sophisticated products to improve marketing efficiency.
— Leading the development of strategic and detailed marketing plans. Development of a specific action plan for the implementation of a marketing strategy
— Planning, budgeting, organization and control of marketing activities (B2B and B2C, aimed at promotion in all sales channels, as well as mass media with an assessment of effectiveness)
— Analytics: combining information and results into reports, researching the market, trends, consumer profile, and evaluating competitors' strategies
— Organization of control over maintaining brand accounts in social networks, initiating content, launching PR activities
— Tracking performance across channels using end-to-end analytics systems, developing proprietary analytics systems, analyzing performance, conversions and ROMI
— Media planning. Auto funnels development. Traffic quality management, analytics (SEO, SEM, SMM, email marketing, messenger marketing, inbound marketing ...)
— Managing the development and maintenance of the technological base. Creating and implementing new technological tools that improve the efficiency of business processes
— Customer Relationship Management (search for potential customers, conversion to new ones, retention of old ones, return of lost ones). Negotiating, document management
— Establishing cooperation with opinion leaders, working with bloggers
— Management of a team (10–15 people) and contractors. Motivation, development and control of KPI achievement
Media publications
Team Lead Intern
SAP (July 2016 — September 2016)
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system.
— Management of the development team, control of contractors, cross-functional interaction
— Business trips to present the project at industry events, negotiations with potential clients and partners, pre-sales, comments for the media
— Publication of a report on the joint research project of BMSTU and SAP "Organization of the Industrial Internet of Things (IIoT) based on SAP HANA Cloud Platform"
— Developed a cloud-based production management system based on SAP HANA Cloud Platform
— Presentation of the project to the at industry events to top officials of the country including Dmitry Medvedev, Sergey Chemezov, Nikolay Nikiforov and others.
Media publications
🎙 Media publications and Talks
📢 Languages
English 🇬🇧🇺🇸
Full professional proficiency
French 🇫🇷
Elementary proficiency
Russian 🇷🇺
Native speaker
Spanish 🇪🇸
Elementary proficiency
🎓 Education
Master's Degree in Mechatronics, Robotics, and Automation Engineering
Bauman Moscow State Technical University
Bachelor's Degree in Mechatronics, Robotics, and Automation Engineering
Bauman Moscow State Technical University