— Development of a marketing strategy. Developing a digital transformation strategy

— Creating the structure of the marketing department: people, team, outsourcing, contractors

— Automation of communication and business processes of interaction with clients

— Creation of business processes of the marketing department, development of regulations, control of implementation at all stages

— Coordination of the work of the department's employees (marketers, PR, SMM, copywriters, designers, etc.)

— Implementation of analytics and reporting in all major areas. Defining and regularly reporting business metrics

— Improving website usability

— Ensuring operational interaction with internal and external departments, contractors, suppliers. Organization of interaction between all parties to the process

— Organization and participation in marketing events with clients (online and offline)

— Control of payment, closing documents, reconciliation (within the department's workflow)

— Сlient marketing: $4.4 million orders were shipped under the loyalty program in first 4 months, +14% monthly increase in program participants. The Black Friday promotion brought orders for $27 500 with $223 marketing costs

— Building funnels and launching advertising campaigns. Attracting new partners: CPL = $13, CPO = $109, AOV = $1180

— Launched direct-to-consumer (DTC) sales of a retail product. Determined the budget, created marketing personas, developed and implemented the plan of marketing activities

— Social media: organic reach increased by 75%, the number of clicks on the link in the profile increased by 10 times, views of stories increased by 8.7 times, the number of comments increased by 4 times. The number of requests from clients increased by 6 times

— Email marketing: a 2-fold increase in the number of unique email openings, 3.5 times more clicks, 6.5 times more cart additions

— Brand management, responsibility for the image, tone of voice of the brand among competitors, partners (distributors, networks, etc.), the end consumer

— In-depth analysis of the competitive field, assessment of risks and prospects for the coming year. Analysis of production capabilities

— Development of recommendations for optimizing the company's product range and pricing policy, sales channels

— Management of the company's offer in various regions (Russia, CIS, USA) for various customer group

— Synchronization of departments and people. Building and systematizing business processes

— Development of distribution channels. Participation in all strategic negotiations of the company. Preparing offers for investors

— Approval of the selection of research, creative, advertising and other third-party organizations to carry out the necessary work

— Writing technical specifications, interacting with developers: setting deadlines, making changes, monitoring execution

— Methodological support of the sales process. Writing and implementing training programs and tools for the sales department. Implementation of incentive programs for distributors

— Launched a pilot project with the Moscow Metro. The "Books in the Metro" stand was installed at Pushkinskaya station in the city center

— Launch of a joint project and creation of an interactive zone in the Leroy Merlin flagship store

— Negotiations on the finishing of four cafes in the new Skoltech campus

— Developed a marketing strategy and a complete package of marketing materials. Launched advertising campaigns that give a positive ROMI

— The sales funnel and the customer journey have been worked out. Received more than 400 warm potential customers from digital for the first 5 months of active advertising at a lead price of less than 200 rubles in the interior design niche

— Leading the development of strategic and detailed marketing plans. Development of a specific action plan for the implementation of a marketing strategy

— Planning, budgeting, organization and control of marketing activities (B2B and B2C, aimed at promotion in all sales channels, as well as mass media with an assessment of effectiveness)

— Analytics: combining information and results into reports, researching the market, trends, consumer profile, and evaluating competitors' strategies

— Organization of control over maintaining brand accounts in social networks, initiating content, launching PR activities

— Tracking performance across channels using end-to-end analytics systems, developing proprietary analytics systems, analyzing performance, conversions and ROMI

— Media planning. Auto funnels development. Traffic quality management, analytics (SEO, SEM, SMM, email marketing, messenger marketing, inbound marketing ...)

— Managing the development and maintenance of the technological base. Creating and implementing new technological tools that improve the efficiency of business processes

— Customer Relationship Management (search for potential customers, conversion to new ones, retention of old ones, return of lost ones). Negotiating, document management

— Establishing cooperation with opinion leaders, working with bloggers

— Management of a team (10–15 people) and contractors. Motivation, development and control of KPI achievement

— Management of the development team, control of contractors, cross-functional interaction

— Business trips to present the project at industry events, negotiations with potential clients and partners, pre-sales, comments for the media

— Publication of a report on the joint research project of BMSTU and SAP "Organization of the Industrial Internet of Things (IIoT) based on SAP HANA Cloud Platform"

— Developed a cloud-based production management system based on SAP HANA Cloud Platform

— Presentation of the project to the at industry events to top officials of the country including Dmitry Medvedev, Sergey Chemezov, Nikolay Nikiforov and others.